Michelle Reyes leads the development and implementation of strategies to connect with prospects and strengthen customer loyalty in key markets such as Mexico, Panama, El Salvador, Vietnam and the Dominican Republic. Her work focuses on driving effective, scalable initiatives aligned with AES’s global brand and objectives, creating a positive impact for both customers and the business.

Since joining AES in 2015, Michelle has played a key role in collaborating with customers, leaders, and regulators to design innovative energy solutions through AES Dominicana’s portfolio. These solutions aim to meet energy demands with smarter, cleaner, and more viable options from both an environmental and economic perspective.

In her role, Michelle also works to position AES as the preferred partner for its customers, promoting an exceptional experience through satisfaction measurement, interaction and campaign management, and continuous tracking of the customer journey to ensure ongoing improvements.

Before joining AES, Michelle accumulated over eight years of experience in the distribution sector, leading customer service teams, market operations, and technical support, serving industrial, corporate, government, and municipal clients in the Dominican Republic.

Her ability to understand customer needs and combine global resources with local expertise makes her a key asset in achieving AES’s strategic goals and strengthening partnerships.